About Clean Eating Challenge
The Clean Eating Challenge represents the basic idea that a diet rich in fruits and vegetables is widely accepted as a tool to improve health. As fruit and vegetable producers, marketers and industry advocates we hold the very tools to improve the lives of millions. What started as a mission driven education idea to follow 4 industry members in 2019 as they embarked on a lifestyle change, inspired hundreds of other industry members to take the challenge to “walk the walk, not just talk the talk.” It is our hope that our industry can do more than champion the consumption of fruits and vegetables, but model the very lifestyle behaviors that will be critical to change the health and wellness of a nation.



