Eat Better, Move More, Change Your Life

Welcome to the 2021 Clean Eating Challenge

powered by Viva Fresh!
We are excited to support our industry peers who are taking the challenge to eat more fruits and vegetables, while making the meaningful and often times difficult first steps to change their health and their lives for the better.

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If you followed along last year we suspect you, like us, were inspired by our Year One participants who are now ready to help their peers make lasting lifestyle changes.

Whether you are on your own journey or are planning for a health journey, be a champion for eating more fruits and vegetables and a cheerleader for our new participants as they make their way to healthier living. Most importantly, welcome and we hope you will take a look around. We have great recipes, amazing workouts and inspiring stories from our participants.

Why the Clean Eating Challenge

The Texas International Produce Association recognizes that eating more fruits and vegetables can change lives by improving not only how you feel, but also having the potential to impact chronic disease.

The USDA report on dietary guidelines notes, “Today, about half of all American adults—117 million people—have one or more preventable, chronic diseases, many of which are related to poor quality eating patterns and physical inactivity. Rates of these chronic, diet-related diseases continue to rise, and they come not only with increased health risks, but also at high cost. In 2008, the medical costs linked to obesity were estimated to be $147 billion. In 2012, the total estimated cost of diagnosed diabetes was $245 billion, including $176 billion in direct medical costs and $69 billion in decreased productivity.” Source: USDA Dietary Guidelines Report

Clean Eating Chronicles

Together, fresh fruit and vegetable producers, growers, promoters, importers, retailers, wholesalers – everyone! can begin the process to walk the talk and work to not just promote the consumption of fruits and vegetables, but begin to adopt healthier lifestyles where we also eat more of what we grow and sell as we make healthier lifestyle choices.